Open Rates of Email : Data Perspective (Part 1)
A lot of the data that I get comes from ESP's. And as it's a closed system, I do not trust them to give the a very accurate data. Comparing to another trackers that we put in emails, the data never match with ESP & data tracked by Us related to open rates or click rates. But keeping aside these issues, the ESP's & our own trackers give us enough data to work on and create some Business Intelligence. One of the main use cases i wanted to tackle was the issue of Open Rates. Following are the features that affect Open rates for an email 1. The ESP used 2. The Panel's readiness and adherence to the rules 3. The ESP panel's reputation based on the above point 4. The Email's Deliverability to the inbox 5. The Email's Subject line 6. The Content of the Email Let me go in detail for each one of them. 1. ESP Used ESP's like sendgrid are enable us to send mass emails, which in turn let's us enable to experiment more with data. While ESP...